Who

H Alberto Flores Serial Entrepreneur, Marketing Leader, and former multi-sport endurance athlete with expertise in designing, developing, and implementing innovative brand strategies for global enterprise companies and small start-ups. A hands-on leader focused on defining and executing a clear brand vision to drive lead generation, customer acquisition, sustainable revenue growth, and profitability. 

Alberto is an experienced digital entrepreneur consultant who has been behind beverage branding and development for major brands, with a great passion for the craft, representing his multi-cultural and family traditions, his passion for networking and building international business relationships helps him to acutely recognize trends and patterns early to help brands and start-ups understand how these shifts impact markets and consumer behavior, emerging brands to digital communications since 1997 with web1, in 2004 with web2 and now utilizing FinTech, Blockchain Technology, RFID/NFC/NFT authentication, as web3 evolves. 

Entrepreneurship: Networking, brand and business development, manufacturing, funnel development, brand vision, B2B/B2C product launches, omnichannel marketing, Web3 optimization, digital content creation, campaign development, e-commerce and retail strategy advertising, PR, communications, and global adaptation/localization.

Horacio Gonzalez Muñoz  | CFO & Partner

Horacio oversees and manages the daily business operations in our office in Mexico City,  working closely with marketing, customer service, operations, and logistics teams to build and maintain leadership in Mexico and Latin America. 

With many years of experience in stationery brands. Upak brand development, number 1 brand in Disney licensed notebooks in México.

Exceptional mentor and coach, combining business acumen with leadership abilities to recruit, build, and retain top-performing sales teams, from 12 to more than 250  

In charge of 5 distribution channels:  Chain stores and e-commerce including Wal-Mart & Amazon, Wholesale, Mom & Pop, Exports (USA & Latam), and Institutional sales among others: Palacio de Hierro y Liverpool. Exponential and continued growth sales for +18 years, +$35M dollars. 3 Disney winning awards in Global Summit, Best Licensee, and Best Product in North America region.

Michaela Tews | Creative Director

Michaela is a determined individual who is driven to go above and beyond to succeed in each task that comes her way. She is experienced and excels in marketing, advertising, management, and sales. In the past, Michaela worked for Red Bull, Yik Yak Inc., Henry Schein, and eCom Hacks as a brand representative, manager, marketing guru, and sales professional. 

Michaela thrives in upbeat environments. Some of her success includes helping organize events with 20,000-80,000 spectators and attendees, conducting large survey research projects, and working with some of the top eCommerce experts in the industry. She previously worked in dental sales, event planning, and eCommerce.

For her freshman year of college, Michaela started her higher education at the University of Oregon. She later transferred to Western Washington University. Here she co-founded the school's wakeboard team, "WWU Wake." At the start of her senior year, she became the PR officer for Western's Communication Club. She managed all social media, organized community non-profit events, and networked with others in her field. During her college career, she was a brand marketer and sales representative for Red Bull, Yik Yak, Glidr, Scorp, and Dumbo Lounge Sacks. 

Jesus R. Sesteaga | R&D 

JR is VP of Sales for HAFGrow+ media blockchain technology and networker in Latin America and Spain. He brings more than 30 years of global sales, importer and exporter, and research and development, growing and scaling both emerging and Fortune 500 technology companies.

Plant Sciences major from The University of Arizona. Vast knowledge of North America, US/MX trade Import/Export of agricultural goods including documentation, logistics, etc